ExchangeWire: Data-Driven Advertising and Marketing Technology
WEBCNN’s Erin Williams on APAC Ad Spend, Google’s Newsrooms Support Deal and Ensuring Digital News Funding. On this episode of the MadTech Podcast, ExchangeWire Head of Content John Still and COO Lindsay Rowntree are joined by Erin Williams, Sales Director, APAC, CNN to discuss the latest in ad tech. The episode’s focus is on advertising and ...
WEBAs we move towards a cookieless future, we encourage advertisers and publishers to explore the audience
Retail Media: The What & The Why - ExchangeWire.com
WEBMar 7, 2022 · Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within digital properties in which products or services are also sold. This typically comprises retailer websites and apps, or online marketplaces, though can ...
About us - ExchangeWire.com
WEBAbout us. ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology. We offer actionable market intelligence on the trends and innovations that are shaping the media, marketing and commerce industries. We’re always interested in any technology and business-related ...
TraderTalk TV Archive - ExchangeWire.com
WEBDuration Media's Brian Murphy on Reducing Emissions while Increasing Revenue. In our latest TraderTalkTV video, we explore the intersection of sustainability and digital advertising with Brian Murphy, chief revenue officer [...] View now.
Everyone Should Be Prioritising Addressability: Q&A with
WEBOct 22, 2021 · First and foremost, addressability provides consumers with increased transparency, trust, and control. It also upholds and enhances consumer privacy. A tangential, and equally important, benefit for consumers is that they receive experiences – including ads – that are tailored to them. And when the experience is personalised, it's more ...
European Addressable Media Initiative Launches
WEBDec 17, 2021 · Today, leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute, announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe. The …
EMEA - ExchangeWire.com
WEBProgrammatic DOOH Adoption Rate Expected to Increase in the UK to 36% in the Next 18 Months. Today, (September 17th, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show that …
WEBJun 30, 2022 · www.exchangewi.com For more detail, contact [email protected] | [email protected] INDUSTRY REVIEW 2022 5 concerns around the use of IP will see a bigger adoption of 'evolved' panel solutions. Data-driven TV buying outside the US
Predictions 2022: The Environmental Impact of Digital Advertising
WEBJan 21, 2022 · In the fifteenth article in ExchangeWire's 2022 Predictions Series, experts assess the current impact that digital advertising is having on the environment, and how the industry will respond to this issue in the year ahead.. 2022 will see more agencies take steps to reduce their emissions. Advertisers are already starting to look at the environmental impact of their ads.