Digital Marketing News: Marketing Technology
WEBMarketing Tech News provides marketing strategy & technology news and trends through industry research and reports.
67% of consumers will have ‘marketing fatigue’ by November 2024
WEBAug 12, 2024 · Marketing Tech provides digital marketing news and jobs, industry analysis and digital media insight around numerous marketing disciplines; mobile strategy, email marketing, SEO, analytics, social media and much more.
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WEBAlibaba's e-commerce platforms, Taobao and Tmall, will begin accepting Tencent Holdings' WeChat Pay as an additional payment method. This will allow Chinese consumers to use the country's second-largest mobile payment system on popular e-commerce sites and Alipay, which Alibaba fintech affiliate Ant Group runs.
Old School: The forgotten tech making a comeback with marketers
WEBAug 16, 2021 · In the results-driven world of performance marketing, it can be tempting to jump from tool to tool, scrabbling at the latest must-have tech. Despite massive advances in the way that marketers work, at the core of many strategies lies some pretty reliable tech, which shows no sign of being dropped from the marketing mix.
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WEBSlightly more than half (51%) of UK marketers have been using AI to plan and develop their marketing strategies around the Olympics. That is according to research from Optimizely, a digital experience platform (DXP) provider, which reveals that marketers are capitalising on opportunities to use AI to improve digital experiences.
The need for mindful marketing in 2021: Take a step back to …
WEBNov 27, 2020 · An interesting timeline has been unfolding this year, the likes of which we have never seen before. In the space of about 10 months, the global mood has swung from the depths of fear and uncertainty (as the pandemic took hold) to elation (as we started coming out of our respective lockdowns) and back to restrictions and anxiety for our …
91% of shoppers won’t purchase from brands who serve ‘intrusive’ …
WEBOct 30, 2023 · Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, according to research from Wunderkind, a performance marketing channel that scales one-to-one messages for retailers and brands.. Research of 1,000 digitally-active shoppers …
88% of marketing and event professionals are using AI
WEBNov 7, 2023 · Kaltura, a video experience cloud firm, has released a new report titled ‘Riding the Wave: 2024 Survey Report on the Use of AI Technologies in Marketing Teams‘.. Based on a global survey involving hundreds of marketing professionals, the report provides a comprehensive overview of AI’s influence on the marketing and events industry, …
Email remains number one marketing channel for business leads
WEBJan 9, 2023 · Email is still the top marketing channel when it comes to new business prospecting – as revealed by Sopro’s new whitepaper The State of Prospecting 2023.. The annual whitepaper, now in its second year, revealed that 59% of marketers believe that email is over twice as effective at generating leads than channels such as PPC and paid …
69% of marketers increase spend on content despite challenging …
WEBMay 4, 2023 · Research from Bynder’s inaugural State of Content report has revealed that despite the current economic climate, 69% of global marketing teams have increased or maintained their spend on content creation, management, and distribution this year.. The survey of 1,297 global CMOs found that the increased investment in content creation, …
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