Safety is definitely an important design factor, and burying controls inside multiple menus definitely makes drivers less safe. Cost is another factor to consider. Still, you have to convince people to buy the car first, and Hyundai’s research has found they want a car with physical controls for the most important functions.

But it also features physical buttons and knobs for a lot of common controls (though it does still use touch-sensitive buttons for climate controls). Still, although Hyundai is prioritizing buttons now,