Shares of Meta Platforms Inc. inched 0.40% higher to $561.35 Friday, on what proved to be an all-around mixed trading session for the stock market, with the Dow Jones Industrial Average rising 0.09% to 42,

The social media giant has delivered robust returns over the past year, and it seems capable of soaring higher.

Shares of Meta Platforms were on pace for a record close on Thursday. Shares of the parent of Facebook and Instagram have been on a run lately, trading higher six out of the past seven days, according to Dow Jones Market Data,

S&P 500 giant Meta Platforms is Friday's IBD Stock Of The Day, as the Facebook-parent declined slightly during market trade but is in a buy zone from an official entry amid Meta's nearly 60% rally this year.