Proprietary AI models could allow Lionsgate execs to watch a rough draft of a movie before they make greenlight decisions.

Lionsgate Studios, its filmmakers, directors and other creative talent will use Runway’s suite of AI tools to augment their work and iterate cinematic video

Runway and Luma Labs, two of the AI video generation pioneers, have both released their API (App Programming Interface) for Runway Gen-3 Alpha Turbo and Luma Dream Machine respectively. These are in limited access at the time of writing, but you can expect more models to be supported in the coming months.

Lionsgate, the Hollywood studio behind the John Wick and Hunger Games franchises, has announced a first-of-its-kind partnership with AI video startup Runway that will see the artificial intelligence company develop a custom model trained on the studio's content.