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Learn More A day after one venture capitalist suggested Google’s NotebookLM generative AI application could replace CRMs in at least some use cases, one CRM provider, Creatio, is fighting back.

The potential for generative AI to deliver a significant return on investment is being demonstrated by early adopters across ...

“New data-driven AI technology is necessary to gain market and competitive insights, engage effectively and achieve optimal outcomes. To stay competitive, continuous alignment of CRM systems ...

Hundreds of new tech offerings have entered the wealth management landscape the past five years, challenging the capabilities of traditional CRM systems. Is it time for advisors to rethink their CRMs?

Agentforce is already being used by several big names, with the CRM giant claiming its AI agents aren't here to reduce jobs ...

Even if a few hundred or thousand use NotebookLM in place of a CRM, it could spell trouble for the companies offering them.