Organizers for the 2028 Los Angeles Olympics have used the excitement around the Paris Games to attract much-needed corporate ...

Golf fans can rejoice: there will be more coverage of the 2025 Masters to enjoy in April. Fred Ridley, chairman of Augusta ...

The mystery of the missing Os in Toronto Maple Leafs’ social media and promotions has been solved. The Maple Leafs have announced a new helmet sponsor who is fa ...

In the ever-changing world of college athletics, the USC Trojans have added a new sponsor to the Los Angeles Memorial ...

Olympic sponsor Panasonic is terminating its contract with the IOC at the end of the year. Panasonic is one of 15 companies ...

The team unveiled the new branding on social media Tuesday afternoon, revealing that a mysterious campaign that saw the team ...

Major League Baseball will have a sponsor logo on batting helmets starting with the 2024 postseason. They will also be on ...

The Carolina Hurricanes announced that they have reached a new collaboration with PNC Bank on a sponsorship agreement to name ...

The FCC decided in June to tighten its foreign program sponsorship disclosure requirements, but now the National Association of Broadcasters is asking a federal appeals court to set aside the new ...

The partnership with OREO is a perfect partnership with Toronto's jersey sponsor, Milk — the Dairy Farmers of Ontario. One ...

Ryan Truex talks about what it takes to be full-time in racing, his ongoing search to secure sponsorship and much more.

The Toronto Maple Leafs on Tuesday revealed why the team removed the letter "O" from their social media accounts and Scotiabank Arena signage. The change ...