It looks like AMD's expecting the RX 9070 XT to rival the RTX 4070 Ti, which is fine if it ends up being the right price
But with Nvidia's RTX 5070 expected to likely mirror the pricing of the RTX 4070 when it was first released ($599), if AMD manages to undercut or match it, that might make for a pretty sweet deal for plenty of performance on a relatively small budget.