Direct Response Television (DRTV) has been changing just like other advertising methods. In fact, advertisers are starting to take notice again. Long-form DRTV ad campaigns have experienced a year ...

Its passive monitoring app tracked when users were exposed to an ad, and also whether an app was active on the user’s phone at the time of exposure - second-screening, in effect. It then measured ...

A Google employee made unauthorized changes to a client’s ad account. However, an admittance was made that the Google rep ...

Over the past two years, it’s put a lot of energy into updating its ad platform, including significant improvements to its performance marketing and direct-response tools. Snap, which reported Q3 ...

This election season, WESA and PublicSource are analyzing the political advertising you’re seeing on air and online. Look for ...

The Federal Reserve cut its key interest rate by a quarter-point in response to a steady decline in once-high inflation that ...

I jumped at the chance to see how ChatGPT Search stacks up against Google’s long-standing expertise in search. I ran several ...

Brown’s ad is a response to a smear campaign from the Ohio Republican PAC Senate Leadership Fund, which has spent millions of dollars on ads attacking trans people. One ad says Brown “voted ...

EAST LANSING — Jonathan Smith remained measured in his response to the on-field fight that occurred ... is held to when it ...

including an unusual ad during Sunday’s NASCAR coverage, a source familiar with the matter says. Harris appeared on Saturday’s SNL for one minute and 30 seconds, meaning that if another ...

By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 hours 35 min ago By Jack Neff - 2 hours 35 min ago By Jon Springer - 2 hours 35 min ago By Ad Age ...

Marc Anthony is voicing his support for Kamala Harris in a new ad. On Friday, the Harris campaign unveiled a new TV slot featuring the Puerto Rican star, where he slams Donald Trump’s approach ...