It’s the chain’s first official sponsorship with a major professional sports league. Skipworth said the partnership will unlock opportunities the brand couldn’t access in the past within the NBA. As ...

Aramco is one of several fossil fuel majors that is pouring money into sports sponsorship. It ... [+] currently sponsors Formula 1 and FIFA and is successfully spreading its brand across the world ...

Our weekly playbook is packed with everything from locker room chatter to pressing LGBTQ sports issues. Subscribe to our ...

In the past decade, Absa has invested over Sh1.2 billion in Kenya's sports sector ranging from athletics, football (through its sponsorship of the English Premier League) and golf. Kenya now ...

Traditionally, top brands in the edtech space and crypto & betting companies have dominated sports sponsorship roles, accounting for over 60% of the market share. However, increasing regulatory ...

Three sports in the NCAA Emerging Sports for Women program — acrobatics and tumbling, triathlon and stunt — are trending toward NCAA championship consideration, based on the latest sports sponsorship ...

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Dolan cited issues with proposed revenue sharing in the league's sponsorship and local television packages too, according to the letter ... proposal threatens to completely eliminate (Regional ...

The Cronulla Sharks avoided scandal when they knocked back an $11 million sponsorship proposal to partner with Ashley Madison, an online dating service encouraging extra-marital affairs ...

More than 100 professional women's footballers have signed an open letter urging Fifa to drop the Saudi oil giant Aramco as a sponsor, calling it a "punch in the stomach" to the sport. Earlier ...

The Knicks uniforms will have a Middle East vibe. “Experience Abu Dhabi” was announced Thursday as the new sponsorship patch on a “multi-year deal,” with its logo imprinted on the left ...

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