Homegrown OTT shows modelled along the lines of Keeping Up With the Kardashians and The Real Housewives are growing in numbers, with Uorfi Javed-starrer Follow Kar Lo Yaar joining the fray of late.
One of the more important topics that was a part of the conversation was the topic of the power of branded content in storytelling. This session was moderated by Mr Ketan K Bharati, Brand & Marketing ...
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