For decades, authenticity has been the message at the heart of Coca-Cola's branding. But not for Christmas 2024, it seems.

It included campaigns that tied into global cultural moments, such as K-pop, Chinese New Year, and Nepal’s Dashain festival.

Coca-Cola has created a new AI-generated version of ‘Holidays Are Coming’, which will run on TV screens instead of the original 1995 ad this festive season. The new AI-generated ad, the first of its ...

By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 hours 35 min ago By Jack Neff - 2 hours 35 min ago By Jon Springer - 2 hours 35 min ago By Ad Age ...

“We recreated it by combining human ingenuity and human creativity with artificial intelligence tools to deliver the ...

Uncommon Stockholm’s first piece of work for the brand positions Coca-Cola as the perfect partner to tacos no matter where you are in the world Coca-Cola’s new campaign in Norway hopes to bring a ...

Cola's The Santa Stories campaign at the top of 2023's UK Campaign Effectiveness ranking The ability of strong brands to grow ...

The Variety 10: Entertainment Advertising Leaders identifies individuals whose creativity and guidance has led some of the most impactful campaigns across a broad spectrum of industries — in the ...

Keep an eye on Coca-Cola’s website and social media for this year’s final list of tour locations, as these are typically revealed shortly before the tour begins in late November and runs through ...

We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters. Maintaining independence and editorial freedom is essential to ...

The Truck will be making its annual festive appearance on our TVs later this November, with the classic 'Holidays Are Coming' ad signalling the beginning of the campaign. Advert Coca-Cola will also ...

DISCOUNT retailer Lidl is launching its very own cola-themed Christmas truck for the first time. The supermarket chain is taking the giant 15 tonne lorry on tour, visiting nine locations across ...