Now, the Coca-Cola font is iconic in its own right. But if you look a little more closely, it holds something dear to the ...

Hopeful of competing with popular colas like Pepsi and Coca-Cola, 7UP hired the ad agency J. Walter Thompson. It created "The ...

The new slogans 'The Real World Of Coca-Cola' and 'Make It Real' played on the sugar-water's 'authenticity'. In the UK, trendy agency Mother gave us a grainy ad, taglined simply 'Real', with a black ...

At next week’s convention, Coca-Cola will introduce a “modern” contract designed to give the company tighter control. Though the old slogan is being muted, things have been going better with ...

and Coca-Cola Life under one slogan. The "Taste the Feeling" campaign is part of an effort to combat the trend of declining soda sales, following consumers' health concerns about sugary drinks.

Learn why brand value matters, how it impacts trust, loyalty, and growth, and tips to build and sustain brand success.

The slogan is being used for the second year running ... Advert Florence Wheatley, the marketing manager for Coca-Cola Great Britain, stated: “Coca-Cola has and remains synonymous with Christmas, with ...

In a collaborative announcement Live Nation, BJCC, the City of Birmingham and Coca-Cola United officially names the city's new amphitheater at a news conference Tuesday. The outdoor concert venue will ...

The new 100% recycled plastic PET bottles prominently feature the slogan Dari Botol Jadi Botol – signifying the transformative journey each bottle takes to re-enter the supply chain. Coca-Cola ...

Coca-Cola has launched a campaign in Norway that transcends marketing boundaries, fusing Mexican tacos with Scandinavian idiosyncrasy.

The brand’s first new holiday campaign in three years promotes a popular seasonal flavor by turning NBA star Anthony Edwards ...

You may have noticed Sierra Mist has disappeared from soda fountains and grocery store shelves. What happened to the ...