In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

After last week's hefty amount of drops, this week features a more scaled-back lineup of releases from brands including ...

Today, DICK'S Sporting Goods (NYSE: DKS) released its 2024 holiday gift guide featuring top brands Nike, FP Movement, adidas, ...

A first look at the canceled Air Jordan 1 Medium Olive has surfaced, with the sneaker possibly never released. Meanwhile, ...

The first such release proved serendipitous, as the black and white colorway from the shoe’s initial run features gold ...

Lil Yachtys growing influence in sneaker culture culminates in the reveal of his Nike Air Force 1 Concrete Boys collaboration ...

When is Black Friday 2024 and what deals can we expect? - Everything you need to know about the annual sales extravaganza ...

Sneakers include fan favorites like the LeBron 13 by Kian Safholm (pictured above), the Air Jordan 15 by Donovon Dinneen and ...

It is perhaps one of the most hypothetical matchups NBA fans would have loved to witnessed. Who would have won a game of ...