Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops.

Google is set to implement changes to its Local Services ads that could have significant implications for millions of small ...

Here’s how Discover followed the ANA playbook: Step 1: Buy from fewer sites Lowering the number of sites it’s buying ads from is one of the biggest changes an advertiser can make in avoiding MFA, as ...

When choosing a Hulu plan, probably the biggest choice you’ll have to make is whether you want to put up with ads on your on-demand content. Hulu offers a plethora of options for ad-free or ad ...

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AI-powered tools are transforming the way ads are designed, making it easier than ever to create professional, eye-catching content. Here are five easy steps to maximize your ... templates for social ...

The Google Mobile Ads SDK is the latest generation in Google mobile advertising featuring refined ad formats and streamlined APIs for access to mobile ad networks and advertising solutions. The SDK ...

In this beginner’s guide, we’ll look at what makes Facebook such a popular advertising platform with so many brands and walk you through step-by-step how to set up a Facebook ad campaign to drive ...

In a memo to employees, Alphabet and Google CEO Sundar Pichai revealed that Prabhakar Raghavan, who has been the company's long-time head of advertising and search, will transition to a new role of ...

Editor’s Note: One Small Thing is a new series to help you take a simple step toward a healthy, impactful goal. Try this one thing and you’ll be heading in the right direction. A move to a new ...

Google’s policy applies to any US election ads or ads that refer to the US elections that run through its ad platforms like Google Ads, YouTube, Shopping ads, and more. Meta is also blocking new ...