Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...

Athletes sponsored by Adidas include Lionel Messi (soccer), Patrick Mahomes (football), James Harden (basketball), Damian Lillard (basketball), Noah Lyles (track), Anthony Edwards (basketball ...

Did you know there’s an age limit to qualify for the Olympics? The post Forced to Abandon Family, Track & Field Athlete ...

These early observations shaped her understanding of the financial tightrope most track and field athletes walk, relying on a patchwork of sponsorships, prize money, and appearance fees to make a ...

Track and field athletes make up 28.1 percent of NCAA-sponsored sports across all divisions, and in Division I, 37 percent of female athletes compete in the sport. Track and field is also one of ...

Alaysha Johnson, the 100m hurdler from the US, has expressed disappointment over the unstable financial scenario of track and field athletes, who mainly depend on sponsorships and prize money from ...

American sprinter Fred Kerley has shared his thoughts on sponsorships in track and field. Notably ... an ASICS-sponsored athlete, forgot his shoes at the airport. As a result, he used a pair ...

A federal judge in Hartford has refused to dismiss a groundbreaking lawsuit by female track and field athletes who are challenging what they call an unfair and discriminatory state policy that ...

But the company has also been expanding into athlete sponsorships across a range of ... more often associated with the likes of Nike and Adidas. But the company lost favor with some of its young ...

But the company has also been expanding into athlete sponsorships across a range of ... more often associated with the likes of Nike and Adidas. Preston spoke to TIME in September about how ...

NIL, short for Name, Image, Likeness, shook the world when the NCAA passed a policy in July 2021 allowing college athletes to ...