Was the ultimate Clean Girl brand trying to tell me smoking is cool now?Scrolling back through my social media feed, more ...

Want to feel old? Some members of Gen Z are apparently only now discovering Donald Trump's infamous "Grab em …" comments that came during a hot mic moment. The clip, which became an issue in the ...

Here’s the branding news we’re tracking this week. This week in branding news, Audi revealed a new logo, the hosiery brand ...

Generation Z (born 1995-2012) is poised to make a significant impact in the US elections, with over 41 million members eligible to vote. This generation is known for being socially conscious and ...

This is the brand’s first logo change since 2009 ... noting that the nostalgic look of their redesign tested well with Gen Z and millennials as well as “DEW loyalists.” ...

With the name change comes a logo change that’s new yet vintage and ... noting that the nostalgic look of their redesign tested well with Gen Z and millennials as well as “DEW loyalists.” ...

Nowadays, the term “Gen Z” comes up again and again, often talked about as the generation always holding smartphones in their hand, ready to document and share their daily life and experiences ...

"I've had managers in the past judge me for not having furniture in my new apartment," Boppana said, adding that they would "blame it on me being Gen Z and how we're just lazy." Related stories ...

Wealthy millennials and Gen Zers are redefining the world of charitable giving, seeing themselves more as activists than donors, according to a new study. Wealthy donors under the age of 43 are ...