Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

The 5-star prospect and 5'9" scoring guard from Eldorado High School in Albuquerque, NM had quite the Wednesday, officially ...

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

Michael Jordan's daughter, Jasmine, had a three-word reaction to LSU commit Bella Hines' signing with Jordan Brand on ...

Former Eldorado superstar Bella Hines has "agreed to a multi-year deal with Jordan Brand, reports Mat Issa, an NBA writer and contributor to Forbes.com. "Bella is the only active high school player ...

Bella Hines continues to trailblaze both on and off the court. Her latest accolade came in the form of an NIL (name image and ...

Jordan Brand has just added a promising young basketball star to its athlete roster-Bella Hines. The 5-star recruit who has ...

LSU Tigers' 2025 recruit Bella Hines has sealed a historic NIL deal with Jordan Brand, making her the first and only high school player to land a deal with the global brand. The five-star prospect out ...

Despite some criticism from UCLA fans over football coaching the past few years, athletic director Martin Jarmond's contract was extended.

JUMPMAN, JUMPMAN: The comparison’s between Wilson’s catch and the Jordan Jumpman logo are too easy.

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...