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Nike's Jaylen Brown subtweet, explained: Why shoe company threw shade at Celtics star with Giannis Antetokounmpo message
The Celtics star caught a stray on Wednesday following a dominant performance from Bucks star Giannis Antetokounmpo, who ...
Jaylen Brown Catches Strays From Nike After Giannis Antetokounmpo’s 59-Point Game
Nike Basketball, Antetokounmpo's sponsor, took a not-so-subtle shot at Boston Celtics guard Jaylen Brown, making reference to ...
Video: Kevin Durant Announces AJ Dybantsa, Ace Bailey, More as New Nike NIL Athletes
Phoenix Suns star forward Kevin Durant had the pleasure of introducing Nike's next generation of NIL basketball athletes. In ...
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How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
"The Untold Story of How Nike Turned an NBA Fine into Marketing Gold With Michael Jordan: The $7 Million Nike Deal That Adidas Ignored"
Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...
Ja Morant, Nike release new Nike Ja 2 colorways
Ja Morant's Nike Ja 2 is coming full-force in 2025. Check our Sneakers news for more upcoming releases and breaking content!
2024 NBA Cup City jerseys, ranked from best (Jazz, you did it!) to worst (Nuggets, WYD?)
It's that time of year again, folks. For the 2024 NBA season, it's time to take a look at the newest "City" jerseys Nike an ...
Basketball is having a moment, and that's good news for Nike
Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...