A small brand logo is positioned at the top right hand corner of each digital display; however, it is not IBM's motive nor its prerogative to overwhelm consumers with cheap branding promotions.

To find out, C+R Research examined the important logo changes of 13 well-known brands: Starbucks, Apple, Google, Amazon, Levi's, Microsoft, Dell, Twitter, Nike, Coca-Cola, IBM, Shell, and Airbnb. As ...

The brand needed a flexible identity system that was scalable yet relatable to a broad audience mix with varying levels of expertise and outcome interests. Its premier technical learning event is the ...

Will be providing more information on this in the following weeks,’ says IBM in response to a question about the future of the ‘Spectrum’ brand. IBM is planning to drop the use of ...