Adidas is one of the most prominent names and logos in sportswear, but not many people know what the name actually means. The ...

However, there's more to the brand than meets the eye. The Nike brand's story originates from ancient Greek mythology, with ...

Nike is the goddess who personifies victory in any field and is said to have had an overwhelming desire to always win, making ...

National accountancy group UHY Hacker Young has unveiled its new brand identity. The rebrand  is part of the global brand refresh of the UHY International network of accountancy firms, of which UHY ...

Distinctive brand assets are a powerful weapon, but assuming everyone knows your assets as well as you do might be impacting ...

We take a deeper look at how food and drink brand agencies work to make their clients' brands stand out from their ...

A sign suggesting a Woolworths store was to re-open 15 years after the brand disappeared from British high streets was a hoax ...

The joint venture between Audi and SAIC will launch in 2025, and the new E Concept reveals its styling direction ...

For November, Aldi's Specialbuys include a budget-friendly ski clothing range and a festive ‘Aldimania’ clothing collection.

Every business aims to grow and boost its profitability, but when your budget is tight, marketing can feel like a luxury ...

The company logo proves that, despite any confusion on the correct way to pronounce its name, the brand still boasts ...

A quiet change to Amazon's beloved smartphone shopping app has confused consumers. The well known cardboard colored box logo ...