By Priscilla Jepchumba World Rugby has officially joined forces with Fanatics, a leading powerhouse in the sports merchandise industry, to launch a comprehensiv ...

Fanatics will create, curate, and manage all aspects of the memorabilia and licensing for World Rugby’s global events.

Fanatics’ experience with rugby includes partnerships with Rugby Australia, England Rugby, New Zealand Rugby, Six Nations Rugby, and the British & Irish Lions.

Digital platform to launch and manage the memorabilia, ecommerce and licensing programme for several Rugby World Cups.