Bill Belichick must be glad he joined Instagram in September. The new UNC football coach, 72, explained that he’s “joining the 21st century” and using Instagram for recruiting players after taking over the Tar Heels program earlier this month.

Reidsville High School (N.C.) running back Jariel Cobb revealed his pledge to new UNC football head coach Bill Belichick and the Tar Heels on Monday afternoon. The 5-foot-10, 180-pound senior, who had been committed to Air Force since July, received an offer from Belichick & Co. just over a week ago while on an official visit in Chapel Hill.

On Monday, Belichick shared his wish list for Santa on Instagram — a little late but still telling. He asked Santa for "great players who want to help me build a winning program at UNC," mentioning his DMs are open. Belichick also asked for "UNC alumni, fans, and supporters who want to help me build a winning football program at UNC."

Bill Belichick is getting a quick indoctrination to life with college kids — because his Instagram DMs are flooded. Belichick, 72, was announced as the new head coach at the University of North Carolina on 12.

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Bill Belichick is getting a quick indoctrination to life with college kids - because his Instagram DMs are flooded. Belichick, 72, was announced as the new head coach at the University of North Carolina on December 12.

Bill Belichick is entering a brave new world as the head coach of the North Carolina Tar Heels after spending his entire coaching life in the NFL. The 72-year-old is getting his first taste of life in college football with NIL and the transfer portal — and he's even utilizing social media to help