Ganga Fashions has launched its ‘Dil Se Sherni’ (Tigress from the heart) campaign as a tribute to the unwavering spirit of acid attack survivors. This initiative features the stories of several ...

India’s advertising and marketing sector is witnessing a silent revolution with user-generated content (UGC) emerging as a key factor influencing consumer buying. On e-commerce platforms like Flipkart ...

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences ...

VideoVerse’s CRO reveals how 5G transforms broadcasting into dynamic, interactive experiences for today’s evolving audiences.

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...

RaaS blends AI and analytics to offer real-time, actionable insights, empowering marketers to navigate today’s fast-evolving ...

This is his second stint at the agency; he had previously held several positions within the group, including managing ...

Its #OMG100Insiders initiative upskills marketers with LinkedIn certifications, enhancing ROI-focused strategies and future ...

Campaign’s take: Protean eGov’s latest campaign, ‘ Apni Kahaani ka Hero’, attempts to demystify the complex world of DPI by ...

The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to ...

Himanshu Chakrawarti, who previously led Snapdeal and Stellaro Brands, will now focus exclusively on driving the Stellaro Brands, a subsidiary of AceVector Limited.