AA marketer Will Harrison: ‘Marketing should inspire the whole business’
The group marketing director tells Tim Healey how the brand best known for helping stranded UK motorists is transforming ...
Dove’s ‘Unready for Anything’ puts a timeless self-care icon in the modern limelight
The out-of-home campaign from Ogilvy celebrates the Dove Beauty Bar as the ultimate post-party ritual since 1957.
Tony’s Chocolonely doesn’t talk about its chocolate enough
The Dutch chocolate maker, known for its mission to eradicate slavery in the cocoa supply chain, is now facing a new ...
Dollar Shave Club returns to its roots after Unilever ‘neutered’ its vibe
The original challenger razor brand plans to shave its corporate reputation. Its chief exec, Larry E Bodner, shares how.
Boxing bout becomes dance battle in Deezer spot
Deezer brings dancing to the boxing ring in its ‘Dance Fight’ spot from Paris-based agency BETC.
Ad of the Day: Plant-based meat brand This drops mockumentary-style Veganuary campaign
The 40-second spot was directed by Glenn Kitson through St Luke’s in-house production studio, Apostle Studios. The film is running exclusively on ITV and ITVX and is supported by social and ...